How can clients approve social media posts without a login?

The swipe is there for a reason. Many clients approve posts on a phone, between meetings, and a swipe is the quickest decision a phone allows. Each post is shown on its own, so the client looks at one piece of content at a time rather than scrolling a long document or a crowded calendar.

Sending a post back is just as quick. The client swipes left and writes a short note, such as asking for a different photo or a softer line about a price. That note travels with the post, so whoever fixes it sees exactly what the client asked for without searching through email.

Because the link needs no login, you can send it however your client prefers to talk: email, WhatsApp, Slack or a text. Keep each link private to the client it was made for, the same way you would treat a shared document link.

The home screen gathers what needs your attention: posts scheduled this week, the inbox, failed posts and posts sent back by clients. A returned post sits there until someone deals with it, so feedback does not sit unread in an email thread.

Good notes make fast fixes. It helps to tell clients at the start what a useful note looks like: say what is wrong and, if possible, what they would prefer. For example, use the blue product shot instead, or move this to Friday.

Activity history records who did what in the workspace, which helps when several people work on one client. If a client later asks why a post changed, you can see the trail.

When a round of fixes is done, send the client the posts again. Keeping each round small, a week of posts at a time, tends to get quicker answers than a whole month at once.

The three tools solve different problems, and mixing them up creates extra work. A client who only signs off content does not need a login, and a client who runs their own posts every day will find an approval link too limited.

Start every new client with a connect link. They sign in through each network's own page, and their accounts appear in your workspace without anyone typing a password into a message.

Then decide how involved they want to be. Many clients are happy with an approval link each week. A few, often larger brands with their own marketing staff, want a client login so they can see their calendar and inbox. A client login shows only that client's own account.

Once plans start, client logins and approvals are part of Pro at $39 a month and Agency at $99 a month, and Agency includes unlimited team members.